Rebeca Méndez

LACMA Artist and Curator-led Walkthrough of West of Modernism: California Graphic Design, 1975-1995 (2018-11-12)

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Identidad/Exceso (Identity/Excess), 1992

Rebeca Méndez, artist and designer, and Staci Steinberger, Associate Curator of Decorative Arts and Design, leads a private walkthrough of _West of Modernism: California Graphic Design, 1975-1995. Drawn entirely from LACMA’s growing collection of graphic design, this exhibition examines the field’s transformation during these decades. Questioning the rigid ruled of modernism, designers pressed for greater autonomy for their work just as dizzying advances in technology upended design and production processes. Far from the established New York design world, California became a haven for the avant-garde- a hub of innovation in both discourse and practice. Méndez will provide insights into how these changes impacted her own renowned practice and the broader field.

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